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“Care the Brand, Share the Dream”: The New Words of China’s “Foreign” Brands

June 22, 2014 by Museum Fatigue

In China one often hears the lament that China has no great globally recognized brands. While China may be the world’s workshop, the absence of name brand products desired in international markets is seen as an indication of not having quite reached the next rung of the market capitalist developmental ladder. Chinese may make products, but don’t create great brands. This, of course, stands in stark opposition to the fervor with which China’s new wealthy classes snap up objects of […]

Categories: Consumption, Cosmopolitanism, Language • Tags: brands, China, Chinese brand names, fashion, name brand products

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Fashion is Most Glorious!

June 19, 2014 by Museum Fatigue

Walking on Chunxi Lu in Chengdu I passed a full sized advertisement which draws upon the imagery and language of the Cultural Revolution. Featuring a worker, peasant, soldier trio the text plays on slogans common during the CR. The CR slogans I’m familiar with, but I’m a bit unsure about the exact translation of the edited ones in the advertisement, so hopefully someone can help me with this. Below I have given my best shot at these phrasings and then […]

Categories: Advertising, China, Nostalgia, Politics • Tags: Chunxi Lu, Cultural Revolution, 红色年代, 革命, fashion, marketing, nostalgia, Revolution, slogans, 口号

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The “Culture Wear” Assignment

November 23, 2013 by Museum Fatigue

This semester I have been teaching Introduction to Anthropology using an entirely different approach from previous years—one that puts the curiosity, focus, and experience of learning through “fieldwork” at the center. Rather than introducing the discipline through foundational terms, concepts and histories delivered through the common methods of reading, lecture, discussion and testing—my new class is built around a core of observation, note taking, interviewing and “writing-up” assignments that expect students to come to class every week having collected their own […]

Categories: Anthropology, Assignments, Introduction to Anthropology, Teaching • Tags: alienation, clothing, fashion, field assignment, production

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