“Care the Brand, Share the Dream”: The New Words of China’s “Foreign” Brands
In China one often hears the lament that China has no great globally recognized brands. While China may be the world’s workshop, the absence of name brand products desired in international markets is seen as an indication of not having quite reached the next rung of the market capitalist developmental ladder. Chinese may make products, but don’t create great brands. This, of course, stands in stark opposition to the fervor with which China’s new wealthy classes snap up objects of […]
Categories: Consumption, Cosmopolitanism, Language • Tags: brands, China, Chinese brand names, fashion, name brand products
