Native Wear (for White Kids)

While shopping last week I snapped an image of some clothing that feature Native American imagery. Nearby were other items of clothing with some kind of faux native cloth or rug design. I’m surprised that such imagery still sells—retains some kind of exotic value—with the white middle class customers that I am sure are its target market. I guess the upscale “tribal fashion” trend of the past few years has finally arrived a the local mall.


*UPDATE: Heidi Klum’s Redface Photo Shoot

When fashion like the “native wear” for sale in a shopping mall is so common and goes unremarked upon, is it that surprising to find a famous model like Heidi Klum going all the way with her “redface” photo shoot? Here is an angry response to her at Last Real Indians.



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